White Balance

White balance refers to the process of removing colors in images or neutralizing for example adding warm colors to balance out the color cast.  color temperature is some light sources exude a more yellowish glow, and others lean to a blueish hue. white balance is important because they prevent you from capturing accurate true colors in a scene. If you want to photograph a beautiful red sunset exactly as it appears to your eye, you’ll need to neutralize. The two white balance methods are in camera before taking a shot and afterwards in post processing. the different settings are sunny shade cloudy flash incandescent fluorescent when shooting you need to look at the lighting to know what preset of white balance.

advertising photography

1. Who is the client, or company you are representing?

  • Client/Company: kay Jewlery, a popular store selling fine jewelry and watches.

2. What is the product?

  • Product: Rings, necklaces, bracelets, watches, and custom-designed jewelry pieces.

3. Who is the target audience?

  • Target Audience: People looking for engagement rings, gifts, or luxury jewelry items.

4. Where would you expect to see this advertisement?

  • Advertisement Locations: Social media, magazines, billboards, stores, or online ads.

5. What kind of lighting are you going to use to make this look professional?

  • Lighting: Soft lighting to show jewelry clearly, with no harsh shadows.

6. What props do you need?

  • Props: Elegant backgrounds, jewelry displays, and soft fabrics to highlight the jewelry.

Kay Jewelers aims to reach $9 billion in annual sales

this one caught my eye because it shows the whole store

Kay Jewelers TV Spot, 'The Moment' - iSpot.tv

this one caught my eye because he is proposing

Kay Jewelers Diamonds in Rhythm TV Commercial, 'Baby Monitor: Save 30 Percent on Diamonds in ...

this one caught my eye because the percentage off

HDR

HDR is High Dynamic Range and is used to label technologies and methods employed in image and video content, display panels, and graphics rendering that increase the difference between the maximum and minimum values of light and color.

Stunning HDR wallpaper | 1920x1080 | #8048

THEY ADDED A LOT OF HUE SATURATION TO THIS PICTURE THATS WHAT BRINGS OUT THE BRIGHT COLRS IN THE SKY

file format

jpeg; small file size means that more images can be stored on a single memory card

tif; extensive adjustments in editing software

raw; quality is outstanding

dng; Can be accessed by image-processing software such as Lightroom and Photoshop

png; Lossless compression offers good image quality, which isn’t compromised when editing

gif; Limited colors make GIF a poor choice for photos

bmp; Can be used for printing

psd; Ability to manipulate images on separate layers

what’s my aura color?

PEACH: A peach aura reflects warmth, friendliness, and positivity. You are approachable and easy to talk to, making others feel comfortable in your presence. Your optimistic outlook on life helps you navigate challenges with grace, and you naturally lift the spirits of those around you. People are drawn to your kind and open-hearted nature, and you often find yourself at the center of social circles. Peach represents your gentle, uplifting energy.